Facebook marketing is an interesting alternative for businesses to sell more online. This is especially true for businesses that buy and sell locally.
However, you will need to use Facebook marketing as a complement to your offline marketing. The online and offline strategy need not be done simultaneously. They can co-exist. However, your Facebook marketing campaign needs to be performed as part of your offline marketing activities.
For example, if you are currently running a local restaurant promotion and your offline advertising is spending 2 hours a day on a newspaper, you will need multiple billboards and newspaper ads per day. However, if your restaurant promotion is spending only 1 hour on Facebook per day you may only need a Facebook billboard.
This is because the cost of the Facebook marketing is lower than the cost of your offline advertising. Especially if your restaurant promotion is spending 2 hours per day on Facebook. Therefore, when you run your own Facebook marketing campaign you don’t need to compensate your offline advertising program for the additional expenses it is paying to run your Facebook marketing campaign.
Facebook Marketing: How Will You Use It?
You have a choice to decide whether you want to use Facebook for your offline advertising. Maybe you want to use other cost effective methods to market your restaurant.
If you run your Facebook marketing for your offline advertising, you may not benefit from the ROI (Return on investment) analysis that you would have from simply using Facebook for your offline advertising.
Facebook does not charge a fee per ad but rather a commission based on the number of likes your ad receives. So to run a Facebook campaign, it makes sense to market your restaurant online first before you consider advertising on Facebook offline.
When planning how to run a Facebook offline campaign, you need to decide how you are going to measure the results. You will want to run a Facebook offline campaign with the Facebook platform. However, ou need to decide which measurement approach (methodology) you are going to use.
Use some sort of Facebook Audience Networking Tool that will allow you to target the right audience using the Facebook SDKs. You will also need to decide on a marketing channel for your campaign. For example, you may decide to run a Facebook offline ad campaign using the Facebook Audience Networking tool for a selected date in March, May, July, or October.
For the purpose of determining ROI, I am only considering the Facebook ROI calculator provided by Facebook. It will show you the return on investment for each customer you convert.
However, the ROI calculation does not consider the costs of customer acquisition, the quality of the customer relationships, and any other factors that affect the ROI calculation. These factors are best determined after converting a customer. Then you can determine how many customers you need to convert for the price of your campaign to be worth it.
I am just discussing the benefits of having a separate Google Form offline that you can use to test your campaigns. I’m not discussing the benefits of an online form for online campaigns.
Multichannel Marketing: Metrics and Methods for On and Offline Success is book that gives you a number of methods of measuring the success of your offline and online efforts. It also covers the importance of an attribution management system.
The book covers both offline and online marketing tools and methods. It gives you the number of new customers, quality of relationships (whether your campaigns are working or not), etc.
Overall I think the book was beneficial to both customers and merchants. Akin Arikan is an expert and the information is good.
I think the only reason so many people haven’t read this book is because the cost of the book is higher than the average. It’s definitely worth the read if you have a Facebook offline campaign, as well as an online campaign, for quality of customer relationship.
Mobile Marketing and Business Lead Generation
Facebook marketing is an interesting alternative for businesses to use to sell more online. This is really true for local buying and selling.
You can use Facebook as an alternative for setting up an online store and you can take advantage of this for your marketing strategies. This is the reason why many local businesses are going in for this strategy. It is absolutely free, easy.
It can be done in just a few minutes. This is really a great alternative to pay for advertisements or you can hire a marketing agency.
It is also interesting to note that you can actually get paid in Facebook Credits or you can get paid in products sold online. If you sell products, then you can also get paid in cash as well.
This is really an interesting alternative to sell more products in the future. You also get paid daily or as they say in their words: bi-weekly, monthly and yearly.
How does it work?
You set up an advertisement on your wall or you can post it in their “newsfeed”. Place a simple advertisement telling your customers that you are going to send them a code that they can redeem for either $1 or 50 cents in products of your choice.
If you are sending them the product coupons, then you can tell them that you are going to send them an email or text that includes the voucher or the code. All you have to do is redeem it and all the products will be shipped to your address.
That is the simple explanation of how it works. All you need to do is fill in the rest of the fields and that is all you need to do.
You can also use Facebook in your marketing strategies. There are a few alternatives for your marketing strategies.
You can use the text message service of cell phones and send text messages to people on the street, your friends and the people who like you and your business or group subscribers. Promote your business using the social network service of the web. People who are interested in your business can click on the link and enter their mobile numbers to get notified about your promotion.
You can use the email service of the web and you can use the Messenger as your mobile email application. All you need to do is to fill up the fields and that’s it. The alternative methods of marketing are great and efficient ways to promote your business and services.
UPS Store. If you are selling products, then you can use the UPS Store as your physical store. It is located in the shopping malls and stores and it can deliver to your house and some other places. It can deliver to the office of your company and deliver to the homes of people who have shown an interest in your products.
Hotline Numbers. If you are selling services, then you can make use of the hotline numbers. It will save you time and you can contact a lot of people quickly.
Bulk Orders. If you want to get bulk orders, then you can make use of the hotline numbers. It can save you time and money.
In today’s fast paced world, your mobile phone is a necessity. With the internet, you can communicate easily with people around the world. The alternative methods of marketing that will save you time and money are the toll free numbers and the the e-mail address of the mobile internet connection.
You can create a toll free number and have it in your company name or add an “s” prefix to the number. Call people on the hotline and have them fill in a form and send it back to you. You can use the e-mail address and will generate an auto responder form and forward it back to them.
Make sure that you fill up the toll free numbers properly. That way it will not be a pass mark number and you will be able to communicate with the right people. You can make sure that the mobile internet connection of your mobile phone is not a pass mark number and fill up the number properly.