An autoresponder is an automatic way to send email. It is the backbone of email marketing when used correctly. We are going to look closer at the question what is an email autoresponder in this Bizzy Bites article.
Here are some advantages of using an email autoresponder versus trying to manage your own mailing lists.
Advantage Using an AutoResponder:
+ You know that you are going to get messages back. People respond more when you tell them what you are going to send them and when you are going to send it to them.
An autoresponder sends out a single message, and everyone on your list will receive it instantly. This method lets you track how many people are reading your emails and how many are clicking through to your website.
+ You can set up your messages and schedule them to go out on a certain day and time. You can set up your messages to go out three days after someone has joined your list and every six days thereafter.
+ With an autoresponder you can test what you are going to send out to your readers. Using a mailing list, it is very difficult to test out what you are going to send out because you cannot control exactly when you are going to send it out.
With an autoresponder you can see how many are clicking through to your website, how many are reading your emails and how many are unsubscribing. This allows you to track exactly what you are going to send out to your readers.
Benefit of Using an Email AutoResponder:
Your messages will be personal, your way.
Your control the tone and tone of your emails.
An autoresponder sends out messages in the form of written content. It is up to you as to how you want to write your emails.
You can have a chatty tone or a serious tone and you can have a bit of humor in your emails. It is up to you to make the tone right for your subscribers.
Your subscribers will have the ability to opt-out of your email list at any time. It is very easy for them to unsubscribe. An auto responder will let your subscribers know that they can opt-out anytime.
For more detailed information read our article Email Marketing Autoresponder Tips.