Seniors are more social in their home business then you might think. This is not really that surprising when you consider all of the social media available online today. There are hundreds of opportunities for individuals to connect with customers and clients on a daily basis. Senior entrepreneurs today are active on LinkedIn, Facebook, and Twitter. In fact today even the White House has a Mentor program aimed at inspiring and assisting younger entrepreneurs.
Many seniors in particular have a hard time getting back into the workforce because of the strain it places on their family. It’s a bit of a Catch 22 really because many seniors do not want to work all of those hours and yet still need money. Many entrepreneurs I know find themselves in this predicament as well. It’s quite ironic really because when you are a senior you are usually more focused and committed to what you are doing. But you also know that you have less time to get things accomplished.
Senior entrepreneurship can work for seniors by offering these services:
Social Media Strategist
For seniors who have an active social media presence it can be a perfect fit to offer this service to other senior business owners. We suggest that social media strategists work within a small consulting business to ensure that their efforts are focused on meeting the specific needs of their clients.
The ideal social media strategist would have a passion for Facebook and be able to navigate and manage an active account. Most Facebook strategists will need to be on the lookout for new ideas, approaches, and concepts that are relevant to the needs of their clients. It is best to work with an account manager as to maintain a positive environment and to help strategists navigate the service offered. Facebook is unique among social media outlets for that reason. Many older individuals will still respond to ads and have a general interest in what they are looking for.
For older entrepreneurs who have a desire to move up in the ranks and are looking for help with analytics consulting it is best to work with a consultant that has been trained in how to properly analyze a client’s marketing efforts and translate those efforts into results.
This can be a very time consuming task and one that should be handled by someone who understands analytics and digital marketing. A senior entrepreneur should have a great understanding of the concepts behind web analytics and should know how to utilize them to better understand the effectiveness of various marketing efforts.
Analytics consultants should be a true data wizard and be able to translate numbers into understandable reports and insights. Being able to translate data into useful information helps strategists gain a deeper understanding of what is working and what is not working. Often, an entrepreneur will be tracking their marketing efforts across multiple channels and across multiple platforms in order to determine the best approach for a particular project. Being able to translate those numbers and insights into charts and graphs helps strategists determine what tools need to be used next. It is essential to find a consultant who understands analytics as well as web analytics.
For instance, many of us are very familiar with web analytics tools and tools that will help one analyze what they are posting online. Similarly, many of us are very familiar with Facebook analytics and what is showing up in Facebook ads. Analysts need to be familiar with all social media outlets and be able to tell what is working and what is not working. As we approach the end of 2011 we should see increased attention on what types of tools need to be used in order to keep the business afloat and at the same time determine the types of offers that are working and what is not working. The analyst should be a constant presence on the accounts and at the same time be able to help the entrepreneur determine the types of offers that will be most effective.
There are many avenues that entrepreneur should look through when seeking analytics assistance. Here is a short list of some of the most commonly used analytics tools that should be familiar to any professional with even basic knowledge of web analytics:
This is an absolutely essential tool for any business today. I should think that almost any business should have access to this tool. Even if you are not tracking the traffic to your site, you should still have access to this tool. This is because of the data that you can get with this tool. You can see what parts of your site are working, what parts are not working, and you can even understand why.
You can also analyze where visitors land on your site. This is extremely helpful because often times when someone lands on your site, there are several of them landing on your site at once. Knowing why they landed is helpful in determining how you can improve your site. It can also tell you which parts of your site need to be updated.
This is a very popular tool that most businesses use today. There are many interesting things that you can learn about people that use Facebook today. If you have a business, many people use Facebook today as a form of advertisement for your business.
This is how you can learn what advertisements work and what ones do not work. You can also learn what information people provide on Facebook and what information they want you to provide. This is very helpful when trying to figure out how to improve your advertising.
This tool is extremely popular. Bing is the default search engine for many people and many businesses today. You can use this tool to find out how many people search for your keywords today. This is very helpful because you can track if your current advertising is effective.
Conclusion: What Are the 4 Important Tools That Every Home Business Needs Today?
These are only a few of the tools that you can use to get information about your traffic. There are many other tools that you can use today to help you understand more about your traffic and future prospects. If you find that you do not have access to these other tools, then you can learn them second hand from professionals that have been trained to use them. These professional traffic analysts will tell you everything that you need to know about your traffic today.
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