Social media marketing is a form of internet marketing that many seniors do not consider. They tend to think in terms of actual advertising or getting a website an buying Facebook Ads. But there is so much more to it.
Today we’re going to go over some of the reasons why social media marketing is important.
1) It gives you a bigger reach and awareness of your product or brand.
Social media gives you a much wider reach and awareness of your product or brand. You can spread the word about your product or brand at a much lower cost. If you were to buy a facebook ad, you’d have to pay a lot more for the reach and awareness of your product or brand.
2) Your customers and prospects will see your posts.
Facebook and twitter is an awesome way to share your stories and updates. It is a great way to let your customers and prospects know who you are. Social media gives you a much wider platform to share your stories and updates that can’t be done in print.
3) Your Facebook fans will feel your pain.
They will feel your pain, if you’re experiencing any problems with your business. They can share their own experience with you and your business and this will make your fans feel better about buying from you. This will also help you see their pain. They can use it as motivation to do better.
4) Having a facebook fan page can build loyalty.
Building loyalty is an important part of making a business sustainable. By creating a facebook fan page for your business, you can build loyalty in your fans. Your fans will become your ambassadors for your business. They can become an additional source of potential revenue and also share their ideas for improvement in your business.
5) Your ads can reach more people.
Your ads on Facebook can reach more people because they can be seen by many people. You can target your ads to specific groups or geographic locations. It’s the same principle as newspapers. People can be drawn to specific ads based on geography, age, gender, or interests. Your ads can also be targeted by the keywords, which can be edited on the spot.
6) Your fans and followers can be recruited.
Having a facebook fan page, and having your fans be your ambassadors for your business, this will help you to make more fans. It’s important that you have a good marketing plan for your fan page. It should be organized, helpful, and be genuine. Your fan page should be a place where your fans can come and give and receive support. They can also learn from the pages and offer their ideas and feedback. The more helpful your page is, the more your fans will feel that they can also benefit from your pages.
7) Your fans can recommend you.
This is the best way for your fans to recommend your business. Your fans need to feel that they can trust you. A fan should feel comfortable sending their friend requests to your page. They can also feel comfortable telling their friends about your business. All of these actions are what will help you to build a loyal following. Your fan page is a place where your fans will come to learn more about your business. So, you need to make it a place where your fans feel like they can trust you. Don’t forget to thank them when they recommend your business.
Now that you know about Facebook marketing, you can be on your way to succeed with your online business. The next step for you is choosing a relevant social networking site. You can start by making your choice of Facebook or Twitter. The sites can be really intimidating at first. But, after you make your choice, you will discover it is not so hard once you know what to do. You can choose the site you like the best. Make sure it has your target market.
Also, make sure that the site has a place where your fans can leave helpful suggestions. A place where your fans can also learn from and give feedback to other members. This feedback can help improve your pages. The more interaction the more your fans will feel that they can also learn from the page. Finally, make sure that the site has places where your fans can share their thoughts and ideas. That is how you create and promote a fan base.
It is also important for you to know that social networks is not about simply making friends. There are other parameters you need to follow. For example, you have to share useful information and relevant content. In other words, your fan page needs to be informative and useful to your fans. Your pages should have many things on it.
The more things your fans can find useful the better your fan page will perform. Also, make sure the fan page is not too promotional and is not to push your products or services. A fan page should be informational and use all the friendly ways to interact with your fans.
Related Video: How to Create a Facebook Fan Page (in 3 Mins or Less)