Email Marketing Campaign

Seniors Can Run An Email Marketing Campaign

T0 effectively run an email marketing campaign you need 4 things. An autoresponder, email messages, something to sell, and subscribers. This is within the reach of any senior willing to focus on these 4 things.

You can use either the free or the paid version of an autoresponder. The free versions are more limited in what you can do with them. The Paid versions are much more powerful and give you access to more features.

The most important part of your email campaign is your auto responder. This is where you will send out your emails to your subscribers. You can put them out using your autoresponder service of choice or you can just set it up as your desktop program and send them out manually.

I’m not going into much detail on how to write email messages as there are forums where you can get help on this. If you have no idea what you are doing, I would start here and move on.

The one thing I will say about this is your subject line needs to be attention getting in some way. This will help get your subscribers to open your emails. Be creative and keep it short and sweet. Keep it real. If it’s not all about you, then it isn’t going to make it past the spam filters.

Selling / Advertisement

Your selling message will be a response to your auto responder messages. I recommend always making it about you. Why? This will keep you from getting banned from auto responder services. If you make your emails all about people, they will know you are a company and they won’t trust you enough to give you their money.

If you don’t do this you will have people unsubscribing from your emails. You will also have people reporting you as spam. This is very important as most auto responder companies will use a points system to determine if you get banned. With a low number of points, they will put you in the spam folder and put you on the blacklist.

If you have a high number of unsubscribes and spam reports, then they will ban you from using their services. This is very important as this will affect your income stream for a long time. With the high unsubscribe numbers you will also get many spam complaints. These are things you will never get past the filter. The goal is to make sure you only have subscribers who actually want to hear from you. Remember everyone is busy and they don’t have the time to read your emails all the way through. So write your emails in a way that makes you stand out to them. And this should also get you far.

Best Features

When doing this, the most important thing to do is to focus on your best features. Don’t make them long and don’t make them too short. The point is to get your message across. It is also important to use some form of personalization and address your subscribers with their first name. This is very important because it’s how they are wired. This is how they will remember your name and this is how they will come to interact with you. By creating a bond with them, you will make money for many years to come.

Be Subtle

The other thing to do is write your emails very subtly. You will be surprised to know that people don’t even recognize you in the first place. They only recognize you when you talk to them directly. So write your emails to have them respond to you. They should have no reason to not to respond to you. Most people won’t respond when they see you coming. So when you send them an email, write it to have them come to you. This is also a good way to make them associate you with your products or services. Make them want to buy your products or services. It is also a good way to keep them engaged in the product or service you are marketing. So to make money, you will need to follow these tips and principles.

Look Professional

The second is that you need to make your email look as professional as possible. In other words, you need to do a lot of market research. When you are creating your email, you want to make it look as professional as possible. It is important to have a professional look. There are many professional looking emails and newsletters that actually have less traffic. They are much more effective. So you need to know what professional looks like. Here are some tips that will help:

Make sure you avoid using any capital letters or bold letters. This is very important because it usually goes off and makes the email look as SPAM.
Use short sentences. Never use long sentences.
Never use exclamation marks.

Be Honest

The third is be honest. Most people are honest when they are dealing with other people. When you are creating a newsletter, you should be honest. You should tell them the truth. Don’t make them feel you are exaggerating or lying. If you give them a product or service, you should be honest. You should never exaggerate or lie about the product or service you are selling.

Be Creative

The fourth is be creative. You should think of some funny content to make the emails entertaining. You should use the creativity. It is important to have some humor in your email newsletters. There are many times that most customers will not open the email. They will just delete it without opening it. It is better to give it a simple text that you can easily read, and if they want to read the email, they just click the link.

Related Video: MailChimp – How to Create a Simple Email Campaign

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