Email marketing is one of the most prominent methods available for seniors to promote their business. When you use email marketing you will want to promote quality content via your mails and engage with your subscribers. For this we suggest you start a newsletter using Substack.
This is where you can think about sharing an email newsletter. However, the traditional process of creating a newsletter is a daunting task.
You will face many challenges as you go ahead with it. That’s why we thought of sharing details on how to start an email newsletter with the help of Substack.
What is Substack?
Substack is an online platform which you can use to publish content. You can publish different types of content on Substack.
Out of them newsletters hold a prominent place. If you are looking for a way to publish subscription newsletters seniors can use Substack without keeping any doubts in mind. It will impress you with the unique features that are delivered to you with powerful newsletter management.
How to create an account in Substack and have your newsletters?
The process of creating an account on Substack is simple and straightforward. You can easily create your account and have your newsletters published on it. Here’s a quick overview of the steps that you will need to follow.
Create An Account
You will need to sign up for an account on Substack. Creating an account on Substack is relatively easy and you just need to go through few simple steps to get the job done.
The process of signing up for an account on Substack is similar to the steps you will follow in order to create an account on any online platform. If you have a Twitter account you can use it to directly sign up for an account as well. Make sure you fill up all mandatory fields and complete the profile.
If you have an email list you can upload it to Substack as well, or it will provide you the chance to create your own email list. While you are configuring the Substack account you will be directed to the subdomain.
This is where you can see your post likes. All information that you included at the time of creating your Substack profile will be displayed in here as well.
Import Contacts and Content
Once you are done with creating your Substack account you should go ahead and important your contacts and content into it. This process can get tricky. Therefore, you will need to stick to the steps at all times.
You will be able to upload a contact list as it is. You can even add the contacts manually. If you wish to upload the list of contacts you can navigate to the dashboard and click on Settings.
Under settings you will see an option where you are able to important content. This is where you will be able to proceed with importing content from different platforms or archives, such as WordPress and Medium. If you have your own website you can upload content from it as well.
You can configure Substack to upload content directly under your sub-domain. You will see these posts being sorted according to the original published date. In case you want to delete any of them you can easily go ahead and do that as well.
When you take a look at post settings you see some additional options. For example, you will be able to change the date with it. If you want to test an email you can do it with this section.
Sending the emails to subscribers.
Now you are done with making all basic configurations to the Substack account. You can proceed to send your very first mail.
This is where you can navigate to the dashboard and click on posts. You can upload content and create your newsletter.
Make sure you take time and create a newsletter with interesting content. Then you will be able to get the most out of Substack. Once you are done with creating the newsletter you can either publish it or send as an email to the subscribers.
You can also make your content visible only to the paying subscribers. Based on your preferences you can tweak the settings and configure that functionality.
Why should you use Substack?
As you can see Substack provides you with a convenient option to manage your newsletters. Therefore, any senior can think about using it.
You will also be able to configure a paid subscription so you can get the most out of Substack. All you have to do is to navigate to Settings and then link your Stripe account. If you don’t have a Stripe account get one here.
Once you link the Stripe account you will be able to enable payments. Then you can configure either a monthly fee or an annual fee according to your preferences.
Substack is offering a comprehensive stats page as well. This page will provide you the opportunity to take complete control over the analysis of results generated out of your newsletter marketing campaigns.
For example, you can see how many visitors you attract to the subdomain every single day. On top of that you will also be able to see information with related to the traffic sources as well.
You can also learn more about post stats when you go through the features available through Substack. This is where you can discover how many people received your newsletter and how many of them opened it.
You can also get a better understanding about the number of signups that you could generate. These details can help you to fine-tune your newsletter marketing campaigns, so that you can get better results out of it at the end of the day. Keep these cool features of Substack in mind and go ahead with using it for your marketing campaigns.
Summary: Never Worry About Email Marketing Again! Start A Newsletter Using Substack
Substack is a good solution for seniors to start their own newsletter. You can tie it in with your blog and maintain contact with your subscribers.
Substack is free to use. If you have a paid subscription to your newsletter they will take 10% of your revenue. This is a reasonable amount and let’s you grow your newsletter with a monthly fee like most autoresponders charge.