Email marketing is a home business for seniors idea any senior can easily get started in. It makes a lot of sense when you stop and think about it.
How hard can it be to write a couple of emails and send them out? Not very difficult if you know a few things. The real challenge comes in making those emails effective.
As soon as you get your email address it is time to start the email marketing game right away. Email marketing is one of the easiest ways to make money online.
A Few Rules to Remember
Keep it personal. Send emails to the people on your list. Don’t pitch your products in emails. Keep it short and sweet. If you give away a free product they’ll buy from you.
Offer something of value with every email. Make sure the information in the email is of value to the person receiving it. In order for an email to be effective it has to be interesting and valuable to the receiver.
Do not use hard sell tactics. Remember your objective is to make the reader interested in what you have to offer. Be informative and informative be hard sell.
Don’t use spam words. The list has to be full of real email addresses. It is only going to do you harm to send email to a list that is full of phony email addresses. It really is not worth it. Hard work and time spent trying to build a list that is full of bogus email addresses are not going to be worth anything.
Don’t give away a product to build your list. The biggest turn off for anyone using email marketing is someone giving away something for free. Free is free and no body will buy anything from someone they can get something free from. In order to make money online using email marketing you have to use the list you have to offer products with information and value. If you take advantage of the list you’ve built you’re going to use it to make money online.
Home Business For Seniors Using Email Marketing
It takes a lot of work and time to build a list. The work is time and effort in order to build a list. Don’t get me wrong I’m all for profit with or without a list, in fact I recommend you do list building whether you use a list or not. I just want to make sure that the list you build is going to be a profit making list.
Email marketing is a great tool to use, it is effective and can help you in your business. It is just important to make sure you use it properly and effectively. That is why I have to give you my top five tips when it comes to email marketing.
Top 5 Email Marketing Tips
1. Make sure your subject line is great. Your subject line is your ad. It’s a very short sentence that will get your reader to open and read your email. So if you have a great subject line that is uninteresting what are you really going to benefit from your email message? Nothing, just a wasted effort.
2. You have got to make sure that your email is short and sweet. Most people have small screens and only read the top of the email once or twice. Don’t put huge information bombs that will take them hours to read.
3. Make sure your email shows the value and information that is available in your products. In your email make sure you give them all the information they need to make a decision. Never put a product with “buy this and you’ll know what I’m talking about” or “this product will show you how to do that”. Those things will make your subscribers feel ripped off and will they never make use of your products or services.
4. Be sure your email has emotion. The only reason people sign up to your newsletter or program is because they know you are the guy to solve their problems or problems. If your email does not have emotion then I’m afraid your campaign will be unsuccessful.
5. You’ve got to make sure your email has a call to action. Make sure your subscribers will see that you care and want them to make a decision. You’ve got to make sure that there is a link in your email that will take them to your website where they can then purchase your product or service.
Target Existing Customers
Keep in mind that although you’re targeting subscribers that have purchased from you before, they are new to your products and you’ve got to make sure that you guide them in the right direction. Remember also that with the Internet you’re able to track which link they clicked on, what they bought, and whether they made a purchase and by when they made the purchase.
You can actually find out just what they read in your email, and when they made the purchase. This will help you to make adjustments for your next campaign. This will help you to create a series of emails based on purchase history. Read Seniors Can Run An Email Marketing Campaign for more information.
Be aware though that although you can track these actions, you cannot know what the subscribers are going to click on. You can however create a series of emails that will trigger a series of auto responder campaigns.
Once they make a purchase you can automatically send a series of emails based on what they read. This will help you to perfect a series of emails that will encourage people to sign up and ultimately increase your subscriptions.
Opt-in Email Marketing – 2 Things To Avoid
Saying that your emails are hard bounces doesn’t really reflect the reality of it. You may get the odd one every once in a while, but on the whole, it’s hard bounces that drive you mad. You probably get 2-4 a week, which means that you’re spending way too much time on your emails.
The big problem is that there are simply too many of them. If someone decided to join your mailing list and then forget to opt-out, you don’t want them to be able to rejoin later and they probably won’t be able to rejoin without your permission.
This is a technical term for the situation where someone can’t be found in your database. The only solution is to remove them from your mailing list. This obviously isn’t practical in all cases.
But there are two other technical terms that come into play when handling hard bounces.
The first is the double opt-in.
You’ve heard of it? It’s when the subscriber doesn’t check the box at sign up, but does so later. It’s called a double opt-in because they check their inbox.
Then later, after they’ve been on your list for X amount of days, you’re able to send them emails, and then they have to check a box. The main problem here is that they’re using your list, which is yours to use however you like, but they’re using your mailing list, which is not really what you want.
You’ll hear this a lot, “I can’t remove the subscriber from my mailing list”, well, no, you can’t. If you want them off your mailing list, you have to send them to their mailing list.
You can’t add them back in, simply because they’re no longer on your list. You need to use the double opt-in. For how to manage your mailing list, see managing your mailing list .
The word “double” means that the confirmation email is sent to them, with two links. The first one is to confirm that they opted in, and the second is to remove them from your list.
The other term that you will hear a lot is “soft bounce”.
This is when you send them a confirmation email, with no link. Why do you do this?
It’s useful to see what happens when you send the email out, after all, if someone didn’t opt-in and is bounced, you don’t want to send them another email just to put them on your list. What you are looking at is when you send the confirmation email to them they must click the link in the email to confirm.
If you’re confused, then let me explain.
First off, you will get your confirmation emails out right, right after you get the subscriber to opt in. If you have the wrong email list in your database, you’ll get your double opt-in email out.
You may also also get your double opt-in email when someone opts in and then unsubscribes, you’ll get your double opt-in out, as in your confirmation email will say, “Your subscription has been confirmed.”
Double Opt-In Out
Now, you will also get your double opt-in out, as in you will get an email with the confirmation link to opt them out, as well. This happens when someone unsubscribes, and then opts in again, but they don’t click the link in the email to confirm.
In general, people who would have an email list in this scenario may have their first email sent to them with one of these phrases, “Congratulations, you have opted in,” or “You have confirmed your subscription to…” and then it will go to double opt-in email with the confirmation link.
This is good for small lists, where you don’t have a lot of weight in terms of how many subscribers are left. But this is bad for email marketers who have thousands of subscribers. You should keep this in mind as you write your messages.
You should always keep in mind that your email messages should have a clear message, and that it should also have a call to action in it. You should always have links to your website, or you should include one link to your website, and then one link to your blog post or whatever.
You should also always ask your subscribers, “What’s in it for me?” If you don’t, then you should change the content of your messages.
There are two basic things that happen here:
1. You can ask them to take action, like “Register to vote”, or “Subscribe to Newsletter”, or “Subscribe to Updates”.
2. You can also ask them to read your content, and then ask them to take action, or ask them to fill out a survey. If you are asking for a lot of information, then you should just put the whole thing on a form, and then ask them to take action.
Keep these in mind when writing your messages, and also keep in mind when sending them out. Don’t create a huge list and never send them anything. That is like drowning the child, so that he will never have fun. If you don’t do this, then he will probably grow up to be a brick wall, and that’s not very useful.