Blog Marketing Strategies

Blog Marketing Strategies- 8 Effective Ways to Get Readers to Your Blog

In this article we will look at 8 blog marketing strategies to get readers to your blog. If you are just starting out with your blogging endeavor, then one of the first things you need to do is to ensure that your topic has the potential to stick. Remember that your blog is an asset to you and not a liability.

Timeless Topics

Having a topic that is somewhat timeless with new information every so often is ideal. For this reason, you should be finding information on long-standing topics that has been established as being something that is current and informative. We refer to this as evergreen content.

This is not the place to go in and looking up information on topics on the internet. This is for you to ensure that you have a topic that is truly worth keeping.

The other factor that is highly recommended is to find information on topics that has been established as being current and what there data is backed up. This is a quick way of checking the information is up to date.

Publishing Schedule

blog content publishing

Now once you have got your topic, you need to ensure that you put a publishing schedule in place. This ensures that you have regular updates for your readers.

If you do not give them something that they can look forward to, then there is no reason for them to keep coming back.

Target different platforms. Bizzy Seniors does this with categories and tags.

This ensures that you cater to a wide range of people and they have something to look forward to. As a rule of thumb, your blog should be hosted on a platform that has most likely WordPress as its hosting.

This is because this is the platform that most bloggers use. They also look to this platform for its ease of use and accessibility. Most bloggers also use this platform because they have most likely plug-ins and tools that they can use to enhance the capabilities of their blog and help them get the most out of it.

Now if you are a new blogger, then the question of where you can get readers to come to your blog is not answered. You need to look at the marketing strategies that will ensure you have maximum exposure.

Blog Marketing Strategies To Get Readers

Blog strategy example
Concept for procrastination and urgency with torn newspaper headlines excuses reading later, one day, tomorrow, someday, whenever etc

These are 3 strategies that you could use that would ensure that you would get readers to your blog from anywhere in the world:

1. SEO

The search engine optimization is the technique that works to bring targeted traffic to your blog. It basically works to ensure that your posts are ranked high up on the search engines. This ensures that you would get targeted traffic.

2. Guest Blogging

This technique allows you to get targeted traffic by getting content from other sites. This has been proven to bring traffic and also authority with it.

3. Social Networking

This is the most effective way of getting readers to your blog, from anywhere in the world. This is because with the use of the latest technology, you could get your blog updated in just few minutes by getting updates from people all over the world. So this would mean, people could comment and get their posts updated on your blog very easily and securely.

Why Are blogs difficult?

For many it is a leisure time when doing something creative and enjoyable and sometimes it is a money spinner where you can earn money. Some people make money by writing about certain products and others earn money writing about their hobbies. If you have your own blog then the first question you have is why is it difficult?

There is really many reasons behind the difficulty of blogs and I will list a few. I would say as these are the primary reasons for blogs and some more minor reasons but that is a discussion for a different day.

4. How To Choose A Topic

People always ask me why choosing a topic is difficult? How about if you are a computer geek, you have an interest about computers? Well you could write about computers and computers they are your interest.

No you can not pick any topic but you can give a topic and it will be difficult to choose a topic or blog about it. If you are not a computer geek then it will be as easy to pick something else and write about it.

Once you pick a topic, you are set for life.

5. How to write? How to compose?

Once you choose a topic, this is the easy part. I have seen people just use their smartphone as a typewriter and pick up their topics and forget about the details.

You see when you use a smartphone as a typewriter, it becomes easier to write a paragraph or two per day but the rest you forget about. This is also why I ask why you want to blog.

If you want to make money, then you need to focus on the quality of your posts than the quantity. If you are aiming to make money, then you must have a blog to attract traffic.

blog marketing content

6. How To Market?

Once you have picked a topic, you would need to market it. Your primary marketing tool is blog marketing but you can also use other ways like social media marketing, email marketing, guest blogging, business directories, etc.

Once you have chosen a topic, you must make sure you have about three to four articles about the topic ready. As you start to post about the topic, this becomes easier and easier. Once you have picked a topic, you can also think of some ideas to add to the topic.

7. How to take care of the blog?

If you write on a blog for your topic, you should make sure that you take care of it. If you are using WordPress as your blogging platform, then there are many options available to you.

You can take advantage of free themes, plugins, templates and plugins. The number of WordPress themes you can use for your blog is unlimited but of course you need to be sure that the theme is suitable for your topic.

You may want to customize the template to fit the topic. For example, you might want to customize the template to fit news related topic.

8. How to get traffic?

Once you have picked your topic, you must also get traffic to your blog. You can use various methods like article marketing, article marketing, social bookmarking, forum, etc.

The main reason to use these methods is because they are free and they work. The number of email subscribers you have should be about in the hundreds. Once you have your topic ready and a few articles ready, then you should submit your blog to the best directories online.

You should always keep your blog updated. Your blog is the primary hub for any blog marketing strategies you do.

Related Video: How to Drive Free Traffic to Your Website: Blog Marketing Ideas

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